24 May, 2011

British retailers launch payments via phones

May 20, 2010. Some food and retail outlets nationwide, such as fast food specialists Pret a Manger, EAT, McDonalds, Boots drugstores launched new gadgets for payments. Now customers should just to lean smart phone to the gadget and the payment is done. Detailed

13 May, 2011

When it's pleased to be a loyalty

Aloft hotel chain increases customer loyalty by the additional services and time-saving. Thanks to the Smart Check-In members of the loyalty program can now be settled into the hotels without registration at the reception. Detailed

21 April, 2011

Starbucks rewards eco-responsible customers

As Earth Day approaches, Starbucks is repeating its offer to give any customer who brings a reusable mug or tumbler into its stores a free brewed coffee or tea on April 22. Detailed

12 April, 2011

Rating of the most attractive cities for retailers

London is the most attractive city for conducting retail trade. According to CB Richard Ellis Group Inc (CBRE), the world's largest commercial real estate broker research, the UK has the highest popularity among multinational consumer brands. Detailed

12 April, 2011

Leroy Merlin is satisfied with development rate in Ukraine

Leroy Merlin international network of DIY-hypermarket called Ukraine the market with one of the highest rates of sales growth. If in Europe the retail building market increases by 2-3%, in Ukraine - by 12-15% a year, experts say. Detailed

31 March, 2011

Digital strategies influence at least 80% of consumer spending by 2015

Gartner has published the research, according to which by 2015 digital strategies, such as social and mobile marketing, will influence at least 80% of consumers' discretionary spending. Detailed

25 March, 2011

The global biometric market will increase by 23% by 2013

RNCOS (India) has published its latest short-term forecast of the global biometric market. Еxperts confirmed the optimistic assessment of the prospects of this market and believe now that the average annual growth rate will amount to 23%. Detailed

18 March, 2011

The discovery in the history of packaging materials

On March 15, PepsiCo officially presented a real discovery in the history of packaging materials. Company has developed the world's first PET plastic bottle made entirely from plant-based, fully renewable resources. Detailed

09 March, 2011

Spekl has successfully confirmed the conformity of Quality Management System to the ISO 9001:2008 requirements

In the end of 2010 Spekl successfully passed the recertification audit of its Quality Management System for compliance to ISO 9001:2008 requirenments. Detailed

24 February, 2011

The biggest mobile operators are planed to launch NFC technology for smartphones

Deutsche Telekom AG, France Telecom SA and other mobile operators, who lost the battle for online applications stores to Apple Inc. and Google Inc., are scrambling to offer so-called near- field communication payment systems. Detailed

15 February, 2011

Cisco study predicts 26 time increase in mobile traffic

By 2015, Cisco says that mobile traffic will increase in 26 times and will grow from 6.3 exabytes to 75. Detailed

11 February, 2011

50 key trends in youth marketing

YouthResearchPartners, International Network of Agencies of the youth marketing, whose partner in Ukraine is InTrends trend watching agency, has published its regular report on current trends in youth marketing. Detailed

11 February, 2011

Retail trade turnover in Kiev is 13% of the nation-wide

Retail trade turnover for 2010, including the retail trade turnover of enterprises and legal persons of Kiev, carrying out activities in retail trade, to 2009 increased by 6,9%. Detailed

10 February, 2011

French telecom operators create the nationwide mobile payments

Buyster nationwide online mobile payments service will be created in France. Bouygues Telecom, Orange and SFR - the most popular French telecom operators - have started the work for realization of this project. Detailed

10 February, 2011

Survey of consumers: eco-marketing is a profitable tool to improve the image

In the course of the conducted by IRSGroup Marketing Research Agency regular ECO Omnibus project, the city residents of Ukraine were asked how they care about the environment. Detailed

09 February, 2011

Loyalty program can and should be effective

Rapidly developing loyalty marketing has its own laws in every market. There is well-known Wundermann, which has proved itself through effective decisions in the direct marketing projects and programs in developing customer loyalty in Czech Republic. . Detailed

08 February, 2011

"Vlasnui Rahunok": one for all

What does loyalty mean? Each company has its own answer to this question. For Fozzy Group "loyalty" is, first of all, the repeated purchases. And it must be ensured by a positive shopping experience. Detailed

07 February, 2011

Europeans spent 172 billion euros in online shopping in 2010

In 2010, Europeans spent on purchases in the Internet 171.9 billion euros, that is up 19.4 percent compared to 2009. Detailed

04 February, 2011

Only 5% of customers are looking for low prices

The Convergys Company, USA, has published their latest research in the area of retail. According to analysts, the crisis has had rather unexpected impact on customers. Detailed